VijayMehta.com

Let’s look deeper at the challenges faced by South Asians cultural on finding a life partner.

How has the process evolved from having bio-data exchanged thru a middle man to profiles on matrimonial sites and marriage conventions (or meat market conventions!)?

Is this now more sought after than the ‘western’ traditional norms of dating and relationships?

We will explore the popularity of online matrimonial websites including reasons for and against them. We hope to challenge your perceptions on the cultural South Asian value of marriage. Also, we would like you to put on your creative hat and help us develop a sound strategy that addresses the need to find the special someone who not only clicks with you now but who is likely to be your friend and mate 25 years later!